Carolina Design Portfolio

Takeaways

Solution & Improvement Recap

Solution Recap

Improvement Recap

Design Process

Detail design in each feature.

For example, I only showed the button of Video Call feature

but didn’t present how will the Video Call look like on the final design.

Doing research with a real traveler, not only based on news analysis or assumption

Test the design using usability testing tools, such as Maze

Competitive analysis more than two existing app

App for the tour guide

And other aspects I didn’t aware of may need to be improved

Other Areas

Policy for Traveler and Tour Guide. For example, travelers are not allowed

to cancel the tour guide booking around 24-48 hours before the trip started.

Make sure the promo or cheaper price is not only beneficial for travelers but also the tour guide. For example, if the tour guide got a lot of booking from the travelers, they can receive point to be exchange with cash reward or something else.

Terms to have an online video call with tour guide.

For example, travelers can only request for online video call

after completing the payment.

Verification process for tour guide. For example, the tour guide

need to give prove they are the real owner of the Instagram and LinkedIn account.

And other aspects I didn’t aware of may need to be improved.

Design Process

Typography & Color

Typography

Poppins

Regular

Medium

Semi Bold

Bold

Colors

Black

#000000

White

#FFFFFF

Turquoise1

#007587

Turquoise2

#C9E2E6

Red

#C94A4A

Yellow

#FFF5A5

Design Process

Final Design

Finally to the final design

Design Process

Wireframing

I actually created my own wireframe but I forgot to documented it.

I was directly change the wireframe into the final design.

But, I found Figma plugin namely Wirebox to reverse my final design into wireframes.

Here's the result.

Design Process

Sketches

Design Process

Main User Flow

The journey that users take to

pick a destination.

Design Process

Opportunity

Through the analysis, our team added some features

that competitors don’t have to our Bajo App.

Feature lists attached on table below.

Design Process

Insight

My first impression on GetYourGuide app is

“this is a great app because it has a visually appealing UI Design”.

But as soon as I did the comparison between GetYourGuide and GuruWalk, I realized that the feature on GetYourGuide app is more limited.

So, to gain a good impression for the first-time user and give them smooth experience using the app, visual aspect needs to be considered in designing Bajo Tour Guide app (UX Laws – Aesthetic-Usability Effects).

Design Process

Comparative Analysis

I initiated a comparative analysis of 2 existing mobile apps.

The goal is to see if there is any feature on our competitor app

that shows the credibility of the tour guide and able to build trust with the users and see If there is any limitation on their apps so I can add the feature in this design project.

The Goal

Design a mobile app for the travelers that offers a trusted Tour Guide services

at an affordable price for travelers to enjoy a comfortable experience at Labuan Bajo.

User Persona

Meet Taylor

Taylor is a worker who loves to travel with his family on his day off. He planned to travel to Labuan Bajo next holiday. But, the problem is he has trust issues to book Labuan Bajo tour guide services because of the scam case that went viral

So, he needs trusted, verified, and certified tour guide, budget-friendly including promo trip package with the tour guide to give the best holiday for his family